TikTok AI Update : New Controls, Invisible Watermarking, and $2M Safety Push

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TikTok AI Update 2025 adds new AI controls, invisible watermarking, and a $2M literacy fund. Learn how to manage AI content on your TikTok feed.
TikTok AI Update 2025: New AI Controls, Watermarking & Safety Tools

Date: November 27, 2025
Topic: Social Media Updates / AI Safety

TikTok has officially announced a powerful suite of updates as part of the TikTok AI Update 2025. These new features are designed to improve transparency, safety, and user control as AI-generated content continues to rise across social platform.

TikTok AI Update 2025 settings screen showing the new slider to manage AI content frequency in the For You feed.

The new "Manage Topics" control is the headline feature of the TikTok AI Update 2025, finally allowing users to adjust how much AI content appears on their FYP. 

If you’ve been wondering “how to stop seeing AI on TikTok” or “how to know if a TikTok video is AI-generated”, this update provides clear answers.

New Feature: Control AI Content in Your “For You” Feed

The highlight of the TikTok AI Update 2025 is the new setting within Manage Topics. TikTok now allows users to personalize how much AI content appears in their For You Page (FYP).

This new slider-based tool lets you:

  • Reduce AI content if you prefer more authentic, human-made videos.
  • Increase AI content if you enjoy AI art, storytelling, filters, and generative effects.

The feature complements the existing “Not Interested” option and keyword filters, giving you more control over your FYP without completely removing AI.

Enhanced Transparency: Invisible Watermarking

A major concern among users is identifying whether a TikTok video is AI-generated. The new invisible watermarking system solves this through advanced metadata tagging.

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Currently, over 1.3 billion videos are labeled with creator tags and C2PA Content Credentials. But visible labels can be removed during editing or reposting. Invisible watermarking adds a hidden, tamper-resistant verification layer.

Note: This watermarking will soon be added automatically to videos created using TikTok tools like AI Editor Pro.

Investing in Education: The $2 Million AI Literacy Fund

The TikTok AI Update 2025 doesn’t end with technological improvements. TikTok is launching a $2 million AI Literacy Fund to help users better understand AI.

  • How to recognize AI-generated content.
  • How transparent and responsible AI works.
  • How to use TikTok's AI safety tools effectively.

Frequently Asked Questions (FAQ)

Can I completely remove AI videos from TikTok?

No, but the new Manage Topics setting lets you significantly reduce AI-generated content in your For You feed.

What is invisible watermarking?

An invisible watermark is a hidden digital signature placed in a video’s metadata to verify whether it was created using AI tools. It cannot be removed even after editing.

When will TikTok AI Update 2025 features be available?

TikTok announced the update on November 27, 2025. Global rollout is happening progressively over the next several weeks.


About TikTok: TikTok is a global short-form video platform with headquarters in Los Angeles and Singapore. Its mission is to inspire creativity and bring joy to millions worldwide.

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