YouTube sets rule to 10k view to monetizing

Video giant YouTube made a major policy change Thursday with an announcement that before creators can start making money from ads on the platform they'll have to reach a threshold of 10,000 viewers.

"After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies. If everything looks good, we’ll bring this channel into YouTube Partner Program and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules," the company

said in its announcement

YouTube must continue to support the legion of young “YouTubers” who’ve built lucrative empires by broadcasting from their bedrooms and all those who aspire to become like them, while at the same time appealing to professional content creators and now increasingly live TV.